So-Gentle is an exceptionally mild hypo-allergenic shampoo.
 
A few of the key benefits of so-gentle shampoo:
- Tested to ensure tear-free and extreme mildness by in-virto methods, a non-animal testing procedure
- cleans completely and effortlessly without stripping natural protective oils from the skin and coat
- natural coconut oil cleansers give the coat a beautiful healthy sheen as it cleans
- cleansers derived from regrowable and 100% biodegradable sources of coconut oil and palm kernel oil
- safe for puppies and kittens and our environment
- ph balanced
- rinses out fast and completely
 
Directions - Wet coat thoroughly with warm water, apply so-gentle and work well throughout the coat. Rinse, dry and groom as usual. May be used full strength or diluted with 2 parts water. Use as often as desired. Use in conjunction with so-gentle creme rinse for radiant coat.
 
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